So here’s the plan. Give away your ideas, your know-how and your hard-earned wisdom and experience as blog posts, e-books, slide presentations and videos – for free – and crowds of people will come running to your blog. Then do your best to convert as many of these people as you can to buy more of your ideas, your know-how and your hard-earned wisdom and experience.
Am I the only one who has a problem with this logic?
Surely, by giving our precious intellectual property away – the family silver – we not only train people NOT to buy our ideas, but also erode our future ability to earn income.
I would love to discuss this touchy topic with you in the comments.
Giving away the family silver for a golden future
What are your thoughts?
What’s your online strategy for building sales from your intellectual property?
Are you giving away the family silver in the hope of future gold? Why so?
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