A hot Twitter tip shared by Chris Brogan & Leo Babauta

Here’s a little-known and rather clever Twitter tip used by savvy and influential bloggers including Chris Brogan and Leo Babauta. It saves time and makes life just a little easier for us. I was very quick to implement it myself. Take a look…

Include your URL in the Bio of your Twitter profile

This way, people who follow you can quickly make the jump from your Bio to your website(s) from the Following tab of your Profile page on Twitter – without having to make additional jumps. Having recently discovered this, I’m surprised how few people do it.  Scan the people you are following and check for yourself.

Here’s some more examples…




Mignon links to her latest podcast:

Johanna links to her fascinating blog about her family:

Claire links to her newsletter sign-up page:

Lindy doesn’t give her link, but cleverly includes her phone number:

Remember the http!

It’s important to include the http:// to make your link(s) active. It’s great that Suzi and Catriona give their links and it would be even better if they were active.



How to implement

It’s fast and simple:

1. Go to your Twitter page

2. Go to Profile

3. Go to Edit you profile

4. Go to Bio

I played around with the formatting a bit so as to get a better looking end result.

Your feedback

What do you think of this tip?  What are your thoughts and builds on this topic?

Get even better at using Twitter…

Buy Robin’s latest product – Success with Twitter


  1. Tony Hollingsworth on February 14, 2011 at 10:41 am

    Fantastic Robin – glad you’ve brought this important tip forward today. When we used “old Twitter” that interface wouldn’t allow click-through on links in our Bios. Now with “new Twitter” we can click through, provided the http:// is added to the Bio links.

    You’ll note Chris Brogan has used the popular bit.ly URL shortening tool. I recommend this approach for two reasons:
    1. customised name – note Chris has http://bit.ly/cbbio – “Chris Brogan Bio” which is easy to remember.
    2. analytics – you can view useful click-through information by adding a + to the link. See http://bit.ly/cbbio+


    • Robin Dickinson on February 14, 2011 at 9:14 pm

      You’re very welcome, Tony. Your detailed input is always welcome and valued. I like the idea of using analytics and have recently started using the google URL shorter. Is bit.ly better? If so, why?

      Thanks, mate.

    • Kathleen Crone on February 15, 2011 at 4:30 am

      Hi Tony,

      Thank you so much for these tips.

      As always, I have found your input most valuable.


  2. Fiona Fell on February 14, 2011 at 10:42 am

    Hi Robin, Including a link to your website or ‘action page’ is a great way to use the Twitter profile space.

    Though I am wondering if all the vertical bars or ‘pipes’ are distracting.

    Perhaps “Business Consultant [LINK] & Contemporary Artist [LINK] would give a two line format, without the lines.

    • Robin Dickinson on February 14, 2011 at 9:14 pm

      Good idea, Fiona. I’ll give it a try. Thank you for your comment. 🙂

    • Scott Gould on February 15, 2011 at 7:08 pm

      I’m also agreed Fiona on the pipes, I did find them distracting when I checked Robin’s profile about a week ago out of the blue.

      As a designer, we strive for “whitespace”, which I feel the pipes don’t give.

      • Robin Dickinson on February 15, 2011 at 7:57 pm

        You will all be pleased to know that I have taken your advice and fixed this issue. 🙂

  3. Annabel Candy, Get In the Hot Spot on February 14, 2011 at 2:31 pm

    Love the tip and am implementing it but where are your sharewords?! Plus I think the shortened URLs look a bit spammy. More comfy with the long URLs I’ve used (@getinthehotspot).

    Always a work in progress though isn’t it?!

    Thanks for the top Twitter tip. Wish I had a penny for every time I’ve recommended your fab Twitter guide.

    • Robin Dickinson on February 14, 2011 at 9:17 pm

      Thank you, Annabel. Yes, always a work in progress. I can probably fit in my sharewords now that Fiona has shared her formatting idea (see below).

      Love that you have recommended ‘Success with Twitter’ so much. Guess I owe you a few pennies! 🙂

      • Annabel Candy, Get In the Hot Spot on February 15, 2011 at 12:57 pm

        No way, I owe you for the hot tips I got from Success With Twitter. Well worth everything I spent on it and will be trying to repay you and help other people by recommending it for ever!

  4. Catherine White on February 14, 2011 at 6:07 pm

    errrr… I am with Annabel on this, the spammy look of the shortened URL could be leading you to a porn site. Not that we’ve come to expect that from the big names, but identifiable links are preferable .. IN MY HUMBLE OPINION, if I must say it.

    As well, I believe Fiona makes an excellent point about your vertical bars looking like pipes… sorry Robin, you’re getting pipped here. It looks like a bar code to me. giggle… (soooowwweeee)


    • Robin Dickinson on February 14, 2011 at 9:18 pm

      Your humble opinion is always valued here, DMW. Where would I be without your savvy and timely direction! (some people may think I’m kidding – but I’m not). 🙂

      Thank you.

  5. […] This post was mentioned on Twitter by Tony Hollingsworth, Monique. Monique said: RT @robin_dickinson A hot Twitter tip shared by Chris Brogan & Leo Babauta | RADSMARTS http://bit.ly/gKtVLm […]

  6. Suellen on February 14, 2011 at 9:34 pm

    Hi Robin,

    Interesting examples.

    I already had my URL in the profile but I like the idea of adding other things like the link to the sign-up page Claire has used and links to podcasts.

    Thanks for sharing the tips and the process 😉

    p.s. I agree with Annabel and Catherine.

    • Robin Dickinson on February 15, 2011 at 6:11 am

      Thank you,. Suellen. You’re very welcome. 🙂

  7. Kathleen Crone on February 15, 2011 at 4:23 am

    Hi Robin,

    Thanks so much for this tip.

    Like Suellen, I already have my url in my profile.

    Thanks to the comments from the girls, I have decided to keep the complete url. However, I really like Tony’s tip for the adding the + to the end of the tiny url for analytics.

    I would be interested in seeing more commentry on the pros and cons of shortening url’s in twitter profiles. Maybe someone like Robin could split test the two and share results??

    Question – compared to your examples, my profile is long:

    Broadcast Builder. Building Business The Easy Way! Leaders in professional development & construction education for residential builders. Earn FREE CPD points!http://www.broadcastbuilder.com.au.

    I would be interested to know if you think I should make it more snappy. Is less more?

    Is mixing personal and professional a good thing to do? I quite like @JohannaBD and @CommunispaceCEO. I know you were originally against this kind of thing Robin. What do you think?

    Thanks for putting together the examples. They have provided a lot of food for thought. I appreciate the way you always get our business improvement thinking caps on.

    – Kathleen

    • Robin Dickinson on February 15, 2011 at 6:10 am

      You’re very welcome, Kathleen. Thank you for your detailed comment. The split-test you propose would be very interesting. There is a character limit for what actually will show up in the Bio window. I suspect what you propose is a bit long. I prefer not to mix personal and professional. Everything I do online is in a professional capacity. It’s just a personal choice. 😉

    • Johanna Baker-Dowdell on February 16, 2011 at 12:55 pm

      Hi Kathleen and Robin

      I think a mix of professional and personal tweets, links, photos etc works well for me because my business is all about relationship building, whether with my clients or on their behalf. If they see what is happening while I’m wearing my out-of-office-hours hat they get a fuller picture of the person they are dealing with and it helps them decide whether they would like to do business with me.

      There is always a line to draw in getting too personal, but this approach has worked well for me in the almost three years I’ve been using Twitter.


      • Robin Dickinson on February 18, 2011 at 5:20 pm

        Agreed, Johanna. Thank you for your thoughts. 🙂

  8. Brian Driggs on February 15, 2011 at 4:27 am

    I don’t know why I hadn’t thought of this sooner. Thanks, Robin.

    • Robin Dickinson on February 15, 2011 at 6:07 am

      Thank you for commenting, Brian. You’re very welcome. 🙂

  9. Suzi Dafnis on February 15, 2011 at 5:52 am

    Thanks for the tip Robin, done.

    Though I’m not a fan of the ‘use a name that people will know (or may know) as link bait to get click throughs’. Worked to get me to read the post… so maybe I need to consider using it a little more, myself especially when, as you’ve done – the tie in is legit.
    Cheers Robin. Suzi

    • Robin Dickinson on February 15, 2011 at 5:58 am

      Thank you for commenting, Suzi. I’ve spent a large part of my career modelling top performers and sharing what they do with people. It’s the scientist in me! 😉 To me and many others, you are a top performer and it is very interesting to deconstruct what you do and how you do it. It’s my version of a ‘Robin Hood’ strategy. IMO ‘link bait’ style strategies are short-term, kind of shallow and not really sustainable.

      I appreciate your comment and feedback. You’re an inspiration!

      Best, Robin 🙂

  10. Tony Hollingsworth on February 15, 2011 at 6:53 am

    To the point about URL-shorteners, I agree there WAS a concern about risk of not knowing about the underlying URL. Now most popular applications (TweetDeck, Hootsuite) allow previews, showing the underlying URL before click-through.

    To your point Robin about which URL-shortener to use, bit.ly and Goog.gl seem the most popular. Older ones such as is.gd are still in use. I still don’t use ow.ly links and tend not to click through on those. See http://royal.pingdom.com/2010/10/29/is-goo-gl-really-the-fastest-url-shortener-chart/

  11. Jodi Gibson on February 15, 2011 at 6:54 am

    Great tips. I agree that using the direct url is better than shortening it. Also good for SEO.

    • Robin Dickinson on February 15, 2011 at 7:48 am

      Thank you, Jodi. Your comment and build is greatly appreciated. 🙂

  12. Catherine White on February 15, 2011 at 6:57 am

    Good morning Robin

    Even though I know you as a deconstructor, Suzi makes a valid point. With posts of this nature, one runs the risk of appearing too contrived in generating conversation.

    We know from ‘Sharewords’ & your facebook conversations, nothing could be further from the truth.

    However, only recently I observed an influencer pull in conversation by tagging a select group of influencers. It’s my view this tactic can wear thin with repetition.

    • Robin Dickinson on February 15, 2011 at 7:48 am

      Thank you, Catherine. I really appreciate your feedback and opinion. The words ‘authenticity’ and ‘intent’ come to mind. Time will usually expose the underlying motives driving strategy and tactics. Conversations built on short-term self interest can be very hard to sustain and even harder to participate in.

  13. Linda on February 15, 2011 at 9:26 am

    As the whole ‘profile’ lights up and the ‘link’ still appears grey I hadn’t realised you could click through there!
    Have updated mine for those who’re in the know 😉

    • Robin Dickinson on February 15, 2011 at 7:53 pm

      Well done, Linda. Thank you for your contribution. 🙂

  14. Scott Gould on February 15, 2011 at 6:38 pm

    Hey All

    I’ve been thinking about this from a branding point of view.

    When I see someone who’s bio is of the “Father, husband, designer, biker” kind, which are regular, I don’t consider this user to have much value to impart to me and I don’t explore further. It’s as if they are saying that they are a person who is chatting away on Twitter as opposed to someone who s a leader in their field. Whilst that may not be necessarily true, that’s the feeling I get.

    But when I see someone whose bio is succinct and different, I’m forced to look for more as I consider them to be, most likely, a strategic tweeter.

    There are other things too like the number of followers, their avatar, etc.

    So if someone has a link in their bio, immediately it makes them seem different to me and more professional.

    Of course, not everyone analyses potential follows as much as this, but I think for those of us who regularly use Twitter, it is a handy trick, and as Robin points out, it means that people have one less click to make in order to get to our website.



    • Robin Dickinson on February 15, 2011 at 7:56 pm

      Thank you, Scott. I think you nailed it here with your “it means that people have one less click to make in order to get to our website”. One less click is growing to be a big advantage online. It’s an incremental thing that differentiates you as being easier to do business with – especially amongst leaders who do notice the details.

      Great to see your comment, my friend. 🙂

      • Scott Gould on February 15, 2011 at 8:32 pm

        Hey Robin

        Totally – one less click helps a lot. And I do think it distinguishes someone from the ranks and ranks of people who have the same “husband, father, wine lover, tea drinker” bios.

        It says to me “what Im’ putting here is important. I will add value. I’m not just here for chatting, I’ve got purpose about me. I’m professional and have something you need.”

        And yes, love to be commenting here!

  15. Claire Lane on February 15, 2011 at 9:32 pm

    Wowee, a gold star from Robin – I feel tremendously honoured! Although I suspect you may have suggested it to me in the first place Robin!

    By the way – nice to be back over here reading and learning from everyone – I’ve been out of the loop for a while.

    Thanks Robin,

  16. May King Tsang on February 16, 2011 at 7:07 am

    Wonderful article. Thank you for sharing. Must update bio to include website, without pipelines, to shorten or not shorten url that is the (next) question. Thank you for everyone’s useful contributions here; I’ve found them extremely useful.

    • Robin Dickinson on February 18, 2011 at 5:20 pm

      Thank you, May King. Great to read your comment. 🙂

  17. […] A hot Twitter tip – shared by Chris Brogan & Leo Babauta [14Feb11] Posted on February 15, 2011 by admin Clipped from http://www.radsmarts.com […]

  18. Lindy Asimus on February 17, 2011 at 6:51 pm

    Thanks Robin, I’d had a web URL in the profile but not the bio section so have now updated.

    Good to know.

  19. Catriona Pollard on February 18, 2011 at 12:48 pm

    Thanks Robin for your suggestion. All fixed now! Hyperlinks to my website and blog are live now.

  20. […] my friend Robin Dickinson wrote a very good post, which had a very good discussion, on putting your link within your Twitter bio as well as in the […]

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