Here are fifteen reasons why you should think twice before writing and publishing your own book:
- Because you’re not a writer. You don’t even like writing. Let’s face it: when was the last time you sat down to write for pleasure? Never?
- Because no one will ever read it. People buy books but don’t read them. Think of all of those books that you’ve bought but never had the time to read. And they are written by best-selling authors.
- Because no one will ever buy it. Best-selling authors have enough trouble getting people to buy their books. The term best-selling actually comes from the fact that they have to do their very best at selling to get any sales at all. And that’s with a major book deal.
- Because your business can’t afford it. The precious time and money that you’ll need to sink into the bottomless pit of book publishing will drain you and your business of the very resources that you’re attempting to create.
- Because you’ve been conned. You’ve become the victim of a very persuasive sales and marketing programme parading as a ‘Success Formula’ that has deluded you into the mirage of best-selling authorship. (See cheeky toon above).
- Because you won’t make any money. By the time you add up all the months you’ve spent (assuming that you value your time enough to actually factor it into the equation), plus the cost of publishing, launching, selling and marketing your book, plus the cost of the books themselves, you end up with a huge amount of cost against which you will have to sell thousands of books to even break even. No, you won’t make any money.
- Because you will actually lose money. (See point 5).
- Because you’ll miss the real opportunity. The time and money you spend publishing a book will rob you of the resources that will help you discover commercially sound ways of making money.
- Because you’re on an ego trip. You just want to see your name on a book cover. Nothing wrong with that. Just realize that this way is one of the more cash and resource intensive ways to stroke your ego.
- Because you don’t have the storage space. Once you’ve actually sold – or more likely given away – a few books (100 would be ambitious), where are you going to store those endless cartons of paperbacks you now have sitting in your home office?
- Because you can’t sell. You hate selling. Selling books is hard work. Especially when you’ll have to do all the selling. It’s almost proverbial: you can lead a person to the book stand, or get them inspired at your free keynote speech, but you can’t make them buy.
- Because your ideas are lame. If you had brilliant and bankable ideas the publishers would have beaten a path to your door ages ago. Such ideas are truly few and far between.
- Because you took some bad advice. Those well-meaning family and friends said to you that sunny afternoon at the barbeque, “You should write a book”. They might have well have told you to flush all your ready cash down the toilet and put your life on hold for the next year.
- Because you’re boring. You haven’t invented a cure for cancer. You haven’t lead a country nor flown to a new planet. You haven’t even walked around the world on your hands. It’s okay to be boring. It just doesn’t sell books.
- Because you’re bored. The idea of becoming a published author is a lovely distraction. It’s that next shiney thing that is exciting to play with, even sounds respectable when you tell your fans, but ultimately keeps you from the real opportunities.
So there they are. Take a deep breath and enjoy the freedom you feel as you ‘unbook’ and let yourself off the hook of having to ever write a book. And then go and get rich doing something that actual makes money.
Any reasons that I may have missed? Feel free to add them in the comments section and we can add them to the list – if they are cheeky enough!
For more cheeky ideas on Business Success refer to Robin’s book, The Fortune 8.
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