Illustration by Robin Dickinson

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The thought of receiving yet another dead boring newsletter into my inbox leaves me poised over the ‘delete’ key.  So get the sales defibrillator out because this next edition of Extreme Sales Makeover is all about shocking new life into online newsletters in a way that has readers reaching for their credit card rather than their recycle bin.

Here’s a real-life example for us to work on to improve our skills.

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Entrepreneur Magazine’s article, Richard Branson: Five Secrets to Business Success caught my attention recently.  Originally written as a list of five keys that Branson regards as important to successfully building a business, I’ve converted it into a checklist of five useful questions worth reflecting on.

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