Word-of-mouth recommendation drives business success – big time! And I’ve got 48 superstars I’m busting to recommend to you – people who have participated in the sharewords community and had their sharewords created.  Sharewords are the new elevator pitch. They are shorter, punchier, and make it much easier for me to recommend you to my friends and colleagues. Check out these all-stars and their sharewords. [Read more]

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When I first started blogging a year ago, I nearly fell off my chair with excitement when a reader left a comment on one of my blog posts.  Since then, I’ve loved it every time a reader has commented.  For me, this engagement is the web. With over 1000 comments to-date, the sharewords post has taken this engagement to a new level.  In your opinion, what is the significance, if any, of this extraordinary level of reader engagement?

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In a recent tweet, Chris Hall mentioned about getting great engagement.  The context was online engagement.  He got me thinking about this topic, and I would love to discuss it with you.

What does the term ‘engagement’ mean to you?  In your opinion, how does building engagement online differ from offline – if at all?

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