Following the leader isn’t always the most profitable way forward. If following means copying, then you risk drowning in the sea of generic sameness – unable to stand out or differentiate your products or services on anything other than lowest price.
Now that following has become so popular – following trends, people, success formulas – it’s easy to fall into the trap of just following what everybody else does. It’s time to take stock and stamp your authenticity on your offering in a way that not only differentiates you, but also in a way that your buyer’s value.
The key here is to…
Find out what everyone else is doing, and don’t do that …
…do something better and even more valuable!
A good place to start is to pay attention to what the people around you are doing and don’t do those things. Do something different – something better that reflects your uniqueness and that buyers truly value. Here are 36 simple examples to stimulate your thinking…
tags | Authenticity, Business advantage, Business advice, Business development, Business disciplines, Business mentoring, Business skills, Business success, Business tips, Business training, Cashflow, Commercial conversation, Commercial mindset, Commercial skills, Differentiating yourself, Entrepreneur, Entrepreneurship, Marketing, Maximizing profit, Online advantage, Revenue, Uniqueness
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