Following the leader isn’t always the most profitable way forward.  If following means copying, then you risk drowning in the sea of generic sameness – unable to stand out or differentiate your products or services on anything other than lowest price.

Now that following has become so popular – following trends, people, success formulas – it’s easy to fall into the trap of just following what everybody else does. It’s time to take stock and stamp your authenticity on your offering in a way that not only differentiates you, but also in a way that your buyer’s value.

The key here is to…

Find out what everyone else is doing, and don’t do that …

…do something better and even more valuable!

A good place to start is to pay attention to what the people around you are doing and don’t do those things.  Do something different – something better that reflects your uniqueness and that buyers truly value.  Here are 36 simple examples to stimulate your thinking…

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There’s a short but incredibly powerful statement that will immediately distinguish you from other people and other businesses.  It’s made up of just five simple words – 18 characters, but sets a standard unreachable for most.

It’s very easy to say, but much harder to deliver on – and that’s what makes it so valuable. [Read more]

BLACK CHAIR: Business Mentoring TV

EPISODE 6:

This episode of Black Chair looks at why not all referral business is good – and what to do about it.

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BLACK CHAIR: Business Mentoring TV

EPISODE 5:

This episode of Black Chair focuses on a critical distinction that will help you to make sure that your profit is as high as possible for as long as possible.

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BLACK CHAIR: Business Mentoring TV

EPISODE 4:

This episode of Black Chair focuses on a simple, commercial action that will immediately differentiate you from the businesses you compete against.

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Your highest and most satisfying level of performance happens when who you are – your identity – aligns with what you do – your actions.  This authenticity in action, or congruence of your internal calling and gifts with your external behaviour and works, is unique and powerful.  It’s what separates you from the pack, now and for the long-term. [Read more]

Now that following has become so popular – following trends, people, success formulas – it’s easy to fall into the trap of just following what everybody else does. The trouble with this ‘global copying’ is that you risk getting lost in the sea of sameness, making it very difficult for people to find you.  This post gives thirty one ways for you to stand out from the crowd. [Read more]