Illustration by Robin Dickinson

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One of the most important ingredients to achieving business success must surely be confidence.  It’s come up many times in recent conversations.  The confidence to sell, make a presentation, negotiate better terms, forge your own unique path or persist with your ideas against the odds.

It’s all too easy to assume that those around us were just born confident – or even are confident. Losing or failing to manage your confidence in a business context can cost you dearly.  Let’s discuss this critical topic.

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Entrepreneur Magazine’s article, Richard Branson: Five Secrets to Business Success caught my attention recently.  Originally written as a list of five keys that Branson regards as important to successfully building a business, I’ve converted it into a checklist of five useful questions worth reflecting on.

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