The thought of having to make cold calls to prospects to generate sales may excite some people, but leaves many of us frozen in our tracks.  This next edition of Extreme Sales Makeover is all about building power, passion and persuasion into cold calls.

Let’s work together on a real-life scenario to improve our skills.

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Writing words that sell is an incredibly valuable skill to have, especially if you plan to market products online.  It’s a skill that affects your income, so it’s worth putting effort in to continually improve it.  Below is a real-life example of sales copy that needs some sales muscle.

Let’s work on it together! Here are five pointers to stimulate your thinking.

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Word-of-mouth recommendation drives business success – big time! And I’ve got 48 superstars I’m busting to recommend to you – people who have participated in the sharewords community and had their sharewords created.  Sharewords are the new elevator pitch. They are shorter, punchier, and make it much easier for me to recommend you to my friends and colleagues. Check out these all-stars and their sharewords. [Read more]

When I first started blogging a year ago, I nearly fell off my chair with excitement when a reader left a comment on one of my blog posts.  Since then, I’ve loved it every time a reader has commented.  For me, this engagement is the web. With over 1000 comments to-date, the sharewords post has taken this engagement to a new level.  In your opinion, what is the significance, if any, of this extraordinary level of reader engagement?

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Forget the elevator pitch!  The world has changed.  The key now is to make it as easy as possible for other people – us – to promote you by word of mouth or mouse.  This post is designed to help you focus the words that you want people to share with the world about your business – your ‘sharewords’.

What specifically do you want us to say when sharing you?  What are your sharewords? Here are some helpful tips. [Read more]

BLACK CHAIR: BUSINESS MENTORING TV

Episode 9: Sales made simple

Welcome to Black Chair. The single-minded purpose of Black Chair is to help you succeed in business.

“Black Chair is about keeping things very simple and very focused.”

In this episode, we focus on business development – what has to happen to grow your business, get the sales in and get increase your revenue.

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BLACK CHAIR: BUSINESS MENTORING TV

Episode 8: Ideas that make money

Welcome to Black Chair. The single-minded purpose of Black Chair is to help you succeed in business.

“The enemy is the good idea.”

In this episode, we shatter the myth of the good idea and focus on what makes an idea commercially successful.

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BLACK CHAIR: BUSINESS MENTORING TV

Episode 7: The most powerful way to communicate

This episode of Black Chair focuses on the most efficient and effective way to communicate in business.

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