Following the leader isn’t always the most profitable way forward.  If following means copying, then you risk drowning in the sea of generic sameness – unable to stand out or differentiate your products or services on anything other than lowest price.

Now that following has become so popular – following trends, people, success formulas – it’s easy to fall into the trap of just following what everybody else does. It’s time to take stock and stamp your authenticity on your offering in a way that not only differentiates you, but also in a way that your buyer’s value.

The key here is to…

Find out what everyone else is doing, and don’t do that …

…do something better and even more valuable!

A good place to start is to pay attention to what the people around you are doing and don’t do those things.  Do something different – something better that reflects your uniqueness and that buyers truly value.  Here are 36 simple examples to stimulate your thinking…

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Rarely a day goes by without someone sharing a brilliant idea from top marketing guru and author, Seth Godin.  He’s an opinion leader of great influence and someone who’s best ideas I would love to discuss with you.

In your opinion, what are Seth Godin’s best ideas?  How have these ideas helped you succeed?

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Do you need to come up with a new name for your business, product or service – one that people love to promote to their friends and colleagues?  The following five steps are offered as a simple checklist to help you quickly and easily evaluate, rate your ideas and choose a name that works hard to build your business. [Read more]

Now that following has become so popular – following trends, people, success formulas – it’s easy to fall into the trap of just following what everybody else does. The trouble with this ‘global copying’ is that you risk getting lost in the sea of sameness, making it very difficult for people to find you.  This post gives thirty one ways for you to stand out from the crowd. [Read more]