My mission is to help you succeed.  To do this effectively, it will be really useful to know exactly what you are selling and whom you are selling it to.  Any confusion here will make it difficult for us to refer business to you.

So let’s get diamond focused.  Here’s your chance to spell it out for us – nice and clearly.

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Forget the elevator pitch!  The world has changed.  The key now is to make it as easy as possible for other people – us – to promote you by word of mouth or mouse.  This post is designed to help you focus the words that you want people to share with the world about your business – your ‘sharewords’.

What specifically do you want us to say when sharing you?  What are your sharewords? Here are some helpful tips. [Read more]

One thing better than seeing your sales increase, is seeing them increase without you doing the selling!

Here’s a list of ten key sales boosters that will free you up from having to persuade people to buy, so that you can use this precious time, cash and energy to get on with other key business building actions.

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Nobody likes being pushed around.  Not from sales people.  Not from service staff.  Not from colleagues, bosses or employees.  Not from anybody.  If you are thinking of selling anything to anyone – a business idea, a strategy, a next action, even a product or service – you never want to be perceived as being pushy.  Here’s a check-list of pressure tactics to avoid at all costs. [Read more]

Why sell when you can put it off?  Just as long as you can come up with a convincing enough excuse, you can avoid selling indefinitely.  That is, until you go broke!  This post summarizes the key excuses given to me by hundreds of businesspeople over the past few years.  Take a look and see how many ring true with you – or people you know. [Read more]