In a recent tweet, Chris Hall mentioned about getting great engagement.  The context was online engagement.  He got me thinking about this topic, and I would love to discuss it with you.

What does the term ‘engagement’ mean to you?  In your opinion, how does building engagement online differ from offline – if at all?

[Read more]

My mission is to help you succeed.  To do this effectively, it will be really useful to know exactly what you are selling and whom you are selling it to.  Any confusion here will make it difficult for us to refer business to you.

So let’s get diamond focused.  Here’s your chance to spell it out for us – nice and clearly.

[Read more]

The new social a-gender

[Read more]

A community really thrives when we all help each other succeed – when we shift from being passive viewers to becoming active doers.  It’s what I like to call ‘shared muscle’.

The most powerful way to do this – to build up this shared muscle – is to know exactly what each other wants and then help each other to get it. [Read more]

Getting loads of views, re-tweets and comments – top quality comments – in response to your blog post is interesting, but what I’m more interested in is understanding exactly what made it successful.

If we understand that, then we can share that information amongst each other and all benefit.  So let’s do that right now! [Read more]

Forget the elevator pitch!  The world has changed.  The key now is to make it as easy as possible for other people – us – to promote you by word of mouth or mouse.  This post is designed to help you focus the words that you want people to share with the world about your business – your ‘sharewords’.

What specifically do you want us to say when sharing you?  What are your sharewords? Here are some helpful tips. [Read more]

Let’s talk about making money!

[Read more]

Cashing in on the connected generation

[Read more]